After Danny and the RUE Team chose the final fragrances, it was time to pick the perfect monikers that would reflect the end goal of each candle.
On the House is meant to be a scent for a seller. The concoction of Jade + Cactus Flower will make any buyer want to stop in and smell the space. The goal is to make the seller feel positive and prosperous, like the equivalent of someone picking up your tab. (or making a solid offer on your home!)
CTRL+ALT+DEL erases all the bad vibes for a buyer/new homeowner. White Sage and lavender will clear your space of negative energy or leftover stench from the previous owner. This candle will help anyone press the reset button in their home.
With the names confirmed, candle production was underway! All hand-poured in Jacksonville, FL, home of the FAVOR/Industry West HQ, you can trust that they’re naturally scented and will enhance any home whether you’re buying, selling, or simply staying put.
We asked Kelli Lamb, the Editorial Director of Rue Media, what she thought of each scent. She said, "I love the concept behind these: CTRL+ALT+DEL is perfect for clearing out bad energy and starting fresh— my husband and I just bought our first home and have been burning it nonstop to clear out any negative or weird energy and start this new chapter with the home as our own. On The House is really fresh and in a way, smells motivating to me, so I like to light it before tackling a big project or something I've been putting off. It's a really positive, welcoming fragrance— ideal if you're trying to sell a home or wanting to change the frequency in your own space."