Many of your toys have “surprise functions” not typically found in traditional wooden toys. What does this element of surprise add to your toys?
In this busy age of screens and noisy plastic toys, it’s hard to compete! Many wooden toys look nice on a nursery shelf, but it’s questionable how much kids actually enjoy playing with them.
The surprise element brings the toy to life, and sets it apart from something that is simply a nice-looking object. We always like to go the extra mile to find that “certain something” that will delight the child. And it’s quite amazing what kinds of mechanisms and functions you can build into a fully wooden toy!
But the best part of the element of surprise is seeing kids react to them—often parents and adults don't even notice them. The kids always find those elements, and their happy reactions and smiles are priceless!
We’re in love with the bright, quirky color palette you incorporate in your products. What role does color play in your toys’ designs?
Thank you! We're so happy to hear this. When we first chose the basic color palette for kiko+, we loved the idea of bright and neon colors because they created such a contrast to natural wood.
We also found that many wooden toy brands used very muted, neutral colors only—and let’s face it, kids love colors! We wanted to be different and figured there is no reason why we couldn’t use a combination of natural wood and pops of color.
How can toys be used as communication tools for kids and parents?
The majority of our toys don’t come with instructions or “how to play” manuals. This is a conscious choice. We find that having instructions written down actually limits how kids and families play with our toys. For example, traditionally adults will read the instructions and “teach” the children “how to play.”
But in our experience, kids are very creative and imaginative—they constantly find unique new ways of playing. Kids can communicate with their parents through toys by showing and teaching them new ways of interaction and play.